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Coach Debuts Gold Parfum and Storm Reid Campaign

This bold, golden fragrance comes in a gold lacquered bottle with the Coach ‘C’ charm, and the Horse and Carriage design on the box.

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By: Rachel Klemovitch

Assistant Editor

Coach has introduced its new Coach Gold Parfum. The spirit of Coach Gold is embodied by American actor and producer Storm Reid in a new campaign.

Storm Reid commented,

“Coach Gold is all about owning who you are and letting your personality shine through. And something about this fragrance makes that really easy to do. It has these beautiful notes of vanilla and amber that make you feel like the star of your own story.”

Created by master perfumer Louise Turner, this is the first-ever fragrance concentration within the franchise. 

The Packaging

It comes in a bottle entirely covered in gold lacquer and embossed with Coach’s Horse and Carriage design. 

An iconic “C” charm has been attached around the neck of the bottle, accompanied by an iridescent hangtag, a nod to Coach’s craftsmanship.

Mirroring the bottle, the outer pack has a textured gold effect and features the Coach Horse and Carriage design in contrasting ebony color.

The Fragrance

Coach Gold evokes the rich glow of Coach’s hometown, New York City, on a sun-drenched day. Fragrance notes include Apple Accord, Pink Peppercorn, Bergamot Essence, Rose Water, Almond Blossom Accord, Petalia, Vanilla, Cedarwood, and Ambrofix. 

The Campaign

With the sun shining down on New York City, Reid is a ray of sunshine, lighting up the busy streets. 

Dressed in gold, she expresses the luminous personality of Coach Gold, turning heads with every step. Energized by the scent of her fragrance and the warmth of the sun, Reid finds the courage to express her vibrant personality and be her true self.

The Coach Gold campaign was captured by Cass Bird.  

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